Ban PowerPoint for a day in your business and see what happens Before I start, I’ve nothing against the software, nor the producer of it. The issue I have is how it’s used, and how it’s taken over our lives. I’ve spent the last 10 years helping people deliver their messages to internal and external [...]
Is your marketing as bad as this?
Don’t make Ryanair’s mistake! I’m constantly on the lookout for examples of good and bad marketing campaigns alike. I get inspiration from walking down the street, on Tube trains, online – wherever I roam really. My brain has been naturally tuned over the years to notice messages, process them, dump the bad ideas and to [...]
How to conduct an interview like a pro
Testimonials are an essential part of your sales strategy This week I’ve conducted interviews on behalf of one of my clients with three of their customers in Stuttgart, Brussels and Barcelona. Today I do an interview in Colorado and next week I will conducting around 25 different interviews on a temporary green screen studio we [...]
The best present ever?
An unusual post today and totally off topic really – variety however is of course the spice of life. With Christmas coming up and as the inevitable nightmare of what to buy for loved ones rears its ugly head, I thought I’d offer a suggestion. It requires some effort (like all the best presents) and [...]
The perfect consultant’s office setup
Everything becomes so much easier when you’re organised. I’ve always loved my office – because, well… it’s mine. I can have it set up however I want – no one can tell me what I can and cannot do and like all the best things in life, it’s evolved over time. Part of the evolution [...]
10 tips for awesome screen capture videos
A great way to get your message (and personality) across Screen cams / screencaptures / screenflows are all around us. People are all too keen on YouTube to show us the latest and greatest software, however in far too many cases, where people just aren’t familiar with producing videos, they’re more likely to default to [...]
10 alternatives to selling on price
“If you sell on price, you don’t have a sustainable business” This is a topic drilled into small businesses from an early age, that you can’t sell on price. Some choose to ignore it – at their peril I’d say. Here are 10 things I think you should be selling on instead. You – as [...]