About Mark Copeman
Mark Copeman is the founder of Being Smarter Ltd and has been working with sales and marketing people in both large and small business for the last 15 years. He has worked extensively in the marketing arena for the last 8 years, starting up and selling his share in Twist Media Ltd which specialises in helping sales and marketing people get the most out of selling and demonstrating their products.
Mark has worked to deliver presentations for share-price affecting anaylst briefings, worked directly with Chief Executives and has delivered a system managing a company’s global PowerPoint assets and distributing them regularly to 4,000 sales people while they slept.
During his time at Twist Media, he established the concept of a Virtual Expert with one of their largest clients – the concept of filming subject matter experts on technical subjects and then reusing that footage in multiple ways. It’s such a simple idea, yet can reap real dividends.
In 2008, Mark worked as an interim director of The Marketing Practice where he worked to turn around their largest account and implemented a new ERP system to manage the business into its next phase.
In October 2008 he set off on a new journey with a blank sheet of paper and a drive to do something new again.
In February 2009, Being Smarter launched The 8.45 Club – its first major online venture which delivers video-based online training in 10 minute bite sized chunks – because who has time to learn any more? During 2009, partnerships were formed with various subject matter experts, a US training company and a UK based customer service training company.
In December 2009, Mark formed a relationship with one of the world’s leading Internet Marketers, Ed Dale and will be releasing new courses throughout 2010 under the Ed-ucation Online brand. He formed this relationship using the system which underpins the second business in the Being Smarter stable – Targets to Prospects, launched in November 2009.
In the first quarter of 2010, Being Smarter moved up a gear, growing a team and starting to work with FTSE100 companies whilst enjoying being part of a successful Blog book tour by creating a brand new way to work with Skype video conferencing. The first customers went live with their Targets to Prospects installations, and more courses were planned, filmed and released with Ed Dale…
You can read about Mark’s first year’s experiences of building Being Smarter Ltd here. Several thousand others have already read it…
Mark can be found in a number of 2.0 ways:
- You can find him and link to him on Linkedin here.
- You can find him and follow him on Twitter here.
- You can find him and interact with him on Ecademy here.
