Mark Copeman is the founder of Being Smarter Ltd and has been working with sales and marketing people in both large and small business for the last 15 years. He has worked extensively in the marketing arena for the last 8 years, starting up and selling his share in Twist Media Ltd which specialises in helping sales and marketing people get the most out of selling and demonstrating their products.

Mark has worked to deliver presentations for share-price affecting anaylst briefings, worked directly with Chief Executives and has delivered a system managing a  company’s global PowerPoint assets and distributing them regularly to 4,000 sales people while they slept.

During his time at Twist Media, he established the concept of a Virtual Expert with one of their largest clients – the concept of filming subject matter experts on technical subjects and then reusing that footage in multiple ways. It’s such a simple idea, yet can reap real dividends.

After selling his share in the business, in October 2008 he set off on a new journey with a blank sheet of paper, a company name and a drive to do something new again.

In February 2009, Being Smarter launched The 8.45 Club – its first major online venture which delivers video-based online training in 10 minute bite sized chunks – because who has time to learn any more? During 2009, partnerships were formed with various subject matter experts including an expert in Personal Branding,  a US training company and a UK based customer service training company.

You can read about Mark’s first year’s experiences of building Being Smarter Ltd here. Several thousand others have already read it…

In December 2009, Mark formed a relationship with one of the world’s leading Internet Marketers, Ed Dale and has been releasing new courses throughout 2010 under the Ed-ucation Online brand. He formed this relationship using the system which underpins the second business in the Being Smarter stable – Targets to Prospects, launched in November 2009.

In the first quarter of 2010, Being Smarter moved up a gear, growing a team and starting to work with FTSE100 companies whilst enjoying being part of a successful Blog book tour by creating a brand new way to work with Skype video conferencing. The first customers went live with their Targets to Prospects installations, and more courses were planned, filmed and released with Ed Dale…

In April 2010, The 8.45 Club ethos was key in winning a new teacher training contract to train teachers in the UK on a rollout of Microsoft’s Office 2007 suite using bite-sized chunks of online video training.

May 2010 started a new chapter in the evolution of Being Smarter with a new service planned for launch in September. After being inspired by Jason Fried’s Getting Real and Rework books, Mark launched an online diary where you can watch him and a new business partner build this new business after an initial dinner at www.watchusgettingreal.com

Mark can be found: