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	<title>Being Smarter</title>
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	<description>Getting your business noticed</description>
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		<title>Get noticed with a video prospectus</title>
		<link>http://www.being-smarter.com/2010/07/get-noticed-with-a-video-prospectus/</link>
		<comments>http://www.being-smarter.com/2010/07/get-noticed-with-a-video-prospectus/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 15:53:46 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[Being Smarter news]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Oldfield School]]></category>
		<category><![CDATA[school prospectus idea]]></category>
		<category><![CDATA[video prospectus]]></category>

		<guid isPermaLink="false">http://www.being-smarter.com/?p=1597</guid>
		<description><![CDATA[It&#8217;s been a real delight getting involved with my son&#8217;s local school recently. We&#8217;ve been building their new website which I&#8217;ll talk about in another post and which will go live in September. I&#8217;m really excited about getting the pupils blogging and the parents more involved in what goes on. Whilst that&#8217;s been going on, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Customers love surprises (of the right kind)</title>
		<link>http://www.being-smarter.com/2010/07/customers-love-surprises-of-the-right-kind/</link>
		<comments>http://www.being-smarter.com/2010/07/customers-love-surprises-of-the-right-kind/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 12:10:03 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[Case studies]]></category>
		<category><![CDATA[surprises]]></category>
		<category><![CDATA[Vodafone]]></category>

		<guid isPermaLink="false">http://www.being-smarter.com/?p=1593</guid>
		<description><![CDATA[I&#8217;ve always preached the opposite to the title of this post because I&#8217;m normally discussing communication with customers and I will never stop believing that surprises are normally bad. The right kind of surprises are very welcome however and mobile operators are notoriously bad at not giving those. Imagine my surprise then when I got [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is it time to ask yourself Why? once in a while?</title>
		<link>http://www.being-smarter.com/2010/07/is-it-time-to-ask-yourself-why-once-in-a-while/</link>
		<comments>http://www.being-smarter.com/2010/07/is-it-time-to-ask-yourself-why-once-in-a-while/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 06:18:14 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[How not to get noticed]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[microsim]]></category>
		<category><![CDATA[o2]]></category>

		<guid isPermaLink="false">http://www.being-smarter.com/?p=1583</guid>
		<description><![CDATA[I bought an iPad a few weeks ago and I love it. I decided to get myself an O2 PAYG microsim &#8211; because they are the only operator offering pay as you go in the UK &#8211; hats off to them for offering something different and not following the others by demanding monthly payments. So [...]]]></description>
		<wfw:commentRss>http://www.being-smarter.com/2010/07/is-it-time-to-ask-yourself-why-once-in-a-while/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Even the dullest products can get noticed. If you&#8217;re smart</title>
		<link>http://www.being-smarter.com/2010/07/even-the-dullest-products-can-get-noticed-if-youre-smart/</link>
		<comments>http://www.being-smarter.com/2010/07/even-the-dullest-products-can-get-noticed-if-youre-smart/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 16:04:16 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[Case studies]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[viral campaign]]></category>
		<category><![CDATA[wheat thins]]></category>

		<guid isPermaLink="false">http://www.being-smarter.com/?p=1578</guid>
		<description><![CDATA[Proof below a campaign can go viral for something as dull as a biscuit if you&#8217;re smart. Have to say, I&#8217;m not sure whether this is staged or not, however it&#8217;s got them 400,000 views on YouTube in the last month &#8211; so either way it&#8217;s a great brand awareness tool. What beats me is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>The influencer project &#8211; boost your profile</title>
		<link>http://www.being-smarter.com/2010/07/a-great-way-to-boost-your-profile-but-be-quick/</link>
		<comments>http://www.being-smarter.com/2010/07/a-great-way-to-boost-your-profile-but-be-quick/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 16:12:23 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[Linkbait ideas]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[getting noticed]]></category>
		<category><![CDATA[the influencer project]]></category>

		<guid isPermaLink="false">http://www.being-smarter.com/?p=1560</guid>
		<description><![CDATA[There is a fabulous innovation going on right now called The Influencer Project, which is music to my ears. The 8.45 Club and everything we do here at Being Smarter is all about brevity and getting your message across quickly and so when I heard about this project&#8230; Sixty of the Web&#8217;s Leading Thinkers Share [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Running up that hill</title>
		<link>http://www.being-smarter.com/2010/06/running-up-that-hill/</link>
		<comments>http://www.being-smarter.com/2010/06/running-up-that-hill/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 07:16:12 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[getting noticed in business]]></category>
		<category><![CDATA[running up that hill]]></category>

		<guid isPermaLink="false">http://www.being-smarter.com/?p=1537</guid>
		<description><![CDATA[Thanks to Kate Bush, August 5, 1985 for the inspiration&#8230; Sometimes the most obvious analogies are the best ones. Sometimes it&#8217;s just good to be reminded of where you&#8217;re heading. I had a great reminder last night, which I wanted to share. I run two or three times a week &#8211; and one of the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fans are better than customers</title>
		<link>http://www.being-smarter.com/2010/06/fans-are-better-than-customers/</link>
		<comments>http://www.being-smarter.com/2010/06/fans-are-better-than-customers/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 07:04:48 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[fans are better than customers]]></category>

		<guid isPermaLink="false">http://www.being-smarter.com/?p=1546</guid>
		<description><![CDATA[Don&#8217;t get me wrong, customers pay the bills and without them you&#8217;re dead in the water as a business, however moving a customer along a loyalty curve towards becoming a fan is the ultimate achievement. If you&#8217;re not aiming to do this in your business, I think you&#8217;re doing something wrong&#8230; Why? Fans don&#8217;t abandon [...]]]></description>
		<wfw:commentRss>http://www.being-smarter.com/2010/06/fans-are-better-than-customers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>I&#8217;d love your stories</title>
		<link>http://www.being-smarter.com/2010/06/id-love-your-stories/</link>
		<comments>http://www.being-smarter.com/2010/06/id-love-your-stories/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 05:00:04 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[Being Smarter news]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[case study]]></category>

		<guid isPermaLink="false">http://www.being-smarter.com/?p=1532</guid>
		<description><![CDATA[After yesterday&#8217;s post about a case study on getting noticed, I thought it would be fascinating to publish a series of case studies, featuring the latest and greatest innovative ways people have got their content noticed. I&#8217;m interested in hearing about: Viral campaigns people can learn from Great link bait stories Great results in reaching [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to get noticed in business &#8211; a case study</title>
		<link>http://www.being-smarter.com/2010/06/how-to-get-noticed-in-business-a-case-study/</link>
		<comments>http://www.being-smarter.com/2010/06/how-to-get-noticed-in-business-a-case-study/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 07:23:09 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[Being Smarter news]]></category>
		<category><![CDATA[Case studies]]></category>
		<category><![CDATA[How to get more visitors]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[Getting Real]]></category>
		<category><![CDATA[Jason Fried]]></category>
		<category><![CDATA[market leaders]]></category>
		<category><![CDATA[watchusgettingreal.com]]></category>

		<guid isPermaLink="false">http://www.being-smarter.com/?p=1518</guid>
		<description><![CDATA[I wanted to share a simple idea with you around how to get your &#8216;stuff&#8217; noticed. Stage 1: Create a site, a blog, an article, an ebook, a video&#8230; something of real value which is related to your &#8216;stuff&#8217;. Something which doesn&#8217;t sell, doesn&#8217;t capture emails, doesn&#8217;t advertise, just something which is going to have [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is your business on the left or the right?</title>
		<link>http://www.being-smarter.com/2010/06/is-your-business-on-the-left-or-the-right/</link>
		<comments>http://www.being-smarter.com/2010/06/is-your-business-on-the-left-or-the-right/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 06:41:28 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[How to get more visitors]]></category>
		<category><![CDATA[how to get noticed]]></category>
		<category><![CDATA[promote your business]]></category>

		<guid isPermaLink="false">http://www.being-smarter.com/?p=1506</guid>
		<description><![CDATA[Two cafes, next door to each other. Sun&#8217;s out, plenty of passing trade, yet one thrives, one dies. Bet you&#8217;ve seen this before? What&#8217;s the explanation? I&#8217;m partially responsible for this photo. I sat down, with my son for lunch when there were only two other tables occupied in the cafe on the right. So [...]]]></description>
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		<slash:comments>4</slash:comments>
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