Trade show follow up – are you missing a trick?

This really amazed us… when we were researching Being Smarter’s next service, Trade show follow up we came across a statistic which is nothing short of astounding.

80% of trade show leads never recieve a post show sales follow up.
- Center for Exhibition Industry research 2009. (ceir.org)

There are literally dozens of trade shows going on in the UK alone every day of the week. Dozens of companies, dozens of employees off the road, dozens of creative agencies designing stands and dozens of millions of pounds invested.

Most companies waste this trade show investment.

Only 20% of companies bother to follow up.

I spoke to a colleague yesterday who told me his previous company used to invest over £0.5m in their presence every year. They collected 2,000 contacts one year. Their trade show follow up strategy clearly wasn’t brilliant because when planning for the next year, he asked how many of those had turned into new business. You can guess the answer, can’t you?  NONE.

Time to do things differently. Get personal. Email marketing isn’t working any more is it? Your contacts from the trade show, which are effectively Targets don’t respond well to be blasted by irrelevant email newsletters… however they will respond (because we’ve been testing this for about 7 years) to a personal URL and personal webpage:

Our system takes about 30 seconds to create each personal url and personal webpage and our beta trialists have been delighted with the results. The good news is, it’s now available for purchase…

Click the link to see the trade show follow up story and to get your system up and running.

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Gist review – What Outlook could have been

Here at Being Smarter, we like to review software which saves you time and generally makes your life easier. We’ve talked about managing knowledge before – it’s such an important part of business life. Information is power… knowledge is power.

Everyone has the capability of finding information now thanks to the power of search. What sets you apart from the crowd however is minimising the time you take to set up and monitor your information streams and of course how you use them. It’s easy to spend all day watching data. The trick is to have it done for you.

Becoming a Knowledge Jedi is about spending as little time as possible monitoring and researching data. In order to help you become as efficient at this as possible, you need the right tools. RSS is one must-have skill you need to master. We’ve found another essential data mining tool which we would argue is a must have too.

Gist has recently come out of closed beta and is available to all. It’s yet another online contact management application, except this is one with a difference. You won’t believe your eyes when you see it.

On  set up, you tell the application where to find your various contact lists – Outlook on your hard drive, Linkedin, Twitter, webmail services etc. The system then goes off, brings in that data to one place, applies intelligent data to it and then displays it in a great format for you to really learn from.

If you are in sales – this is essential.

I would like to highlight three key areas – although I should add, it’s merely scratching the surface.

1) The dashboard

The dashboard view I really like – it gives you a snapshot view of everything going on within the companies and contacts in your system. You can choose to show contacts and/or companies, and also select the type of information shown. When you really sit back and think about this – if you went off to find all of this information manually – and people still do this, it would take you hours, even with the power of Google.

There’s an example shot below taken from the dashboard view.

ScreenShot371

2) Contact news

I’ve always defined Twitter as ‘legal stalking’ – simply, follow the people you want to do business with, to learn about their lives. Gist takes it a step further and provides you with ‘totally automated legal stalking’.

Imagine you’re a sales person looking to do business with an individual. That individual is already in your contact database, because you’ve researched their details. Before you head off to your meeting – all you would need to do is click on your contact in Gist…

ScreenShot372

You can then see a photo of the individual, their latest blog posts, their latest tweets and any other news items that have been picked up recently. You can then walk into that meeting feeling like you know them…

3) Company news

The same can also apply at a company level. If you manage or are looking to sell into certain companies, Gist has pulled out all of the companies from your contact lists and runs off and provides you with the latest news, blog posts and Tweets from that particular company, so if you are heading off to a meeting with your suspect – guess what – one click into Gist and you can be completely uptodate with that company’s news and comments.

ScreenShot373

Conclusions

I hope you’ve found this Gist review enlightening.  It does a thousand other things too – and we think you really should go and register. It is of course totally free.

If we’re honest, it’s never going to replace Outlook, because it’s just so entrenched. However if I were Microsoft, I’d be snapping up these folks and doing everything in my power to mirror what Gist have done and turn Outlook into a real tool for managing knowledge as opposed to letting a corporate industry standard languish with a set of lame updates over the last 10 years.

For Gist, that’s the ultimate compliment.

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9 tips to extend your laptop battery life

With so many people turning into Road/Starbucks/Carpark/Regus/Airport warriors these days – getting the most from your laptop battery is an important subject. With the Apple folks now producing Macs without replaceable batteries, we all need to be mastering the art of battery savings.

There are a number of pointers below to help you in your quest…

1) The single biggest power drain on battery life is the screen brightness – so whatever you are doing, ensure your power settings reduce this to a minimum or manually set the screen brightness to its lowest possible setting. If you do this – you will improve the battery life by a huge amount. It’s quite a revelation the first time it happens.

2) Monitor your laptop battery life more efficiently by installing BattCursor. It does what it says on the tin and the program displays your laptop’s battery level directly below your mouse pointer. It also warns you when you battery gets low by changing the colour of the window borders.

3) Check your power settings are set correctly (VISTA) by going to Control Panel>Power Options. It could well be a setting you’ve never seen before. Visit it now and experiment with what works for you.

4) When you are travelling by airplane the first thing you should do is to turn off any bluetooth or wireless devices (because it’s safe!) but also because it will conserve power. That also applies when you are working and are happy to be offline… reach for the wireless switch which is often coupled with bluetooth.

5) Vista Battery saver disables any Vista features that might consume power unnecessarily when you’re running low on battery. It re-enables them when you connect back to the mains supply.

6) Press CTRL-ALT-ESCAPE and see which processes or programs are running which you don’t need. If you are working on a Word document for example – shut down all other applications including your email. This will ensure less disc spin and that CPU power usage is kept to a minimum.

7) BatteryCare is a handy app which monitors your battery’s discharge cycles and automatically switches powerplans as required. It also provides information on your battery including its ‘wear level’… a measure of its health.

8.) In the longer term – keeping your laptop in a cool place (not in a hot car or leaving it in the sun) and operating it at room temperature will all improve its performance.

9) Do you know the difference between Hibernate and standby? Putting a laptop in standby mode does save some power and you can instantly resume where you left off. Hibernating a PC will actually save your PC’s state as it is, and completely shut itself down effectively turning it off.

The problem is, Hibernation mode can be hidden away for some unexplainable Windows reason. To access it, (VISTA) go to Control Panel>Power Options and click the left hand menu – Choose what the power buttons do. Configure the options so that pressing the power button puts the laptop into hibernation (there really is no need to reboot every day). Then to reboot, use the START> Shutdown/restart buttons…

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Audio blogging what do you think…?

No need for text for today’s post – just click play…

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Managing knowledge: RSS is the most powerful free tool in business today

I only discovered RSS about 18 months ago and I don’t think it’s too much of an exaggeration to say that it has changed my (business) life. It is an enabler… it makes you smarter… and it helps you in managing knowledge - giving you an edge over your competitors and colleagues.

I naturally spend part of my day sending people information I think might be relevant to them – to help them in their jobs. To make them look good… to even make them money because of the usefulness of that information. I suspect many of my friends and colleagues think I sit there all day researching for them. I don’t. I let the Internet do the hard work for me…. I then sit back and watch.

RSS… Google Alerts… Google Reader. Three technological terms that if you don’t understand in business today then you are most definitely at a disadvantage.

You’ve seen the RSS icon a thousand times haven’t you? A million times maybe… have you ever thought to click it? to investigate what it might do? Possibly not.

Make a resolution today to get to grips with RSS… get to grips with Google Alerts and Google Reader. Then tell us below how amazed you are.

Intrigued?

The secrets of Managing knowledge are here… click the video to see the first session completely free.

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Workplace productivity – could yours be improved?!

One of the reasons for launching Being Smarter a year ago was because of our wish to help people with workplace productivity.
In previous lives I spent many years watching people and businesses going about things the long way round… doing things in a particular way because… well it has always been done like that… not using technology to be more productive… or worse still using technology poorly and making things worse. I was inspired by some of these issues – and that was one of the reasons Being Smarter was born.

The 8.45 Club (one of our venture companies) has just re-released its course on workplace productivity. We’ve taken on board feedback, shortened it, and made the first session’s trial available without registration.

The course is made up of 12 video-based modules. (Do read them all, because there’s a bonus at the bottom of the page). Once you become a member, they are delivered to your inbox every two working days for a month and cover the following sessions:

Day 1: Keyboard shortcut keys – they speed up your life

We start with a free trial video and give you dozens of ways to increase your productivity by introducing you to the world of shortcuts. We throw down the gauntlet and say don’t do things in that way, just because you’ve been doing that for years – learn new ways to speed up you life. Will you rise to the challenge?!

Day 2: How to save hours a month through email productivity

We then focus on one of the biggest timewasters in business – managing email… and yes, it really is possible to do it better.

Day 3: Productivity monitoring – work out HOW you spend your time – then fix the problem

We then show you a way of getting organised and saying to yourself – are you really optimising the way you work (or your colleagues work?) We introduce a free tool which sits in the background and analyses how you spend your day at your PC. It’s invaluable and will almost certainly shock you at the end of the week when you look at the stats.

Day 4: How and why to share your desktop with anyone for free

We take a look at saving time and money from a travel perspective and see how easy it is to share your PC’s desktop with colleagues or customers, inside or outside of the firewall.

Day 5: Messy office? Not efficient and productive? There’s a link

Your office is a state isn’t it? Do you know where the post-it notes are? We give you plenty of thoughts from an industry leader on how to get more organised at home and at work. Note – this is bedtime reading as opposed to a video session today.

Day 6: Customize your desktop in seconds and save hours

We then move on to Day 6 and show you all kinds of time saving tips when it comes to customizing your PC to suit your needs, as opposed to Microsoft’s… This really isn’t for geeks – it’s for business people – so hang in there.

Day 7: To do list software – friend or foe?

Day 7 then moves on to talk about to do list software and gives you another free alternative which really should help you to get organised and improve the way your stats look from Day 3!

Day 8: Password management software – stop wasting time remembering your credentials

We then move onto the the tricky subject of password management software. How many passwords do you have – 10, 100, 1000? They are a fundamental part of every knowledge worker’s day and this advicelet shows you the perfect, secure way to manage them.

Day 9: Xobni review – Email productivity gets a boost with this awesome plugin

We then move onto looking at another real timesaver – back to email management and a plugin which should have been made by Microsoft originally – but they weren’t clever enough to think of it. We show you the plugin and the power it gives you when it comes to finding ’stuff’ in Outlook – which we all know takes ages… normally.

Day 10: How to write a good email – things you never think about (and should)

We may sound like we are teaching you to suck eggs – but we aren’t. Day 10 talks through some things to think about when you next write an email – taken from expert views in the industry. We bet it opens your eyes.

Day 11: Be more productive – how to fit 12 hours into 7.5

In our second and final piece of bedtime reading – we bring you a set of thoughts (ahem over 150) from industry leaders on the real vision for the course – squeezing 12 hours into your 7.5 hour day.

Day 12: Increase workplace productivity with this free mind mapping tool

And finally, we start with refreshing your memories on mindmapping – you’ve heard of it – but do you use it and do you want to spend £200 on the software? Well you don’t have to – it’s free now – and in the cloud – and excellent – we show you everything – warts and all today.

BONUS

To celebrate the relaunch of this already popular course – and as a thank you for finding Being Smarter… enter the coupon code “beingsmarter” in the registration box to receive a 50% discount until the end of September.

Workplace productivity can be found at this link. Enjoy!

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Is your company outofdate like these five huge European businesses?

Everyone has pet hates don’t they? Well one of mine is to see websites and other marketing collateral showing copyright dates with anything other than the current year. This becomes even more tiresome when you’ve actually informed the owner (who you know!) and they still don’t change it! (The two companies I’ve talked to in the last month shall remain nameless).

It’s got me thinking – why does it bother me so much – and does it bother anyone else? It bothers me simply because of my expectations around the speed of information change online. If someone hasn’t posted on a blog for a month, you assume the site is out of business… if someone is quoted in an article with a date from more than six months ago – you start to assume that they couldn’t get anyone better… We are all starting to demand real-time information – anything more than a few hours old is simply not uptodate enough. Am I being fair?

So back to the copyright thing. If you discover a new site and are wondering whether it is authorative – look for the copyright notice – is it showing this year? If not – vote with your feet – the owner hasn’t bothered to update it – the information is probably out of date. I’ve just done my own (very random)  little survey (which took around 15 mins) and would suggest the following site owners take a look at the following:

  • BT Global Services: Flicking through their product portfolio and downloading the first 5 brochures I could find – not a single one said (c) 2009. They were all 2006, 2007 and 2008. They were of course produced in those years and therefore technically are correct – however my first thought as a user was whether the product still exists, or whether the brochure is technically accurate.
  • Ericsson’s UK site: Scanning the home page – I’m drawn to their events section – which proudly advertises an Ericsson Roadshow from 30/6 – 10/7. Today is 1/9. This is precious screen real estate and is being wasted, as well as showing Ericsson to be a sloppy company, which I know it isn’t.
  • Balfour Beatty: (Homepage) Do you really wanting to be talking about winning awards from 2006, 2007 and 2008. Does this mean you’ve not won anything in 2009 and are going downhill?
  • Marks and Spencer: A heinous crime – click on the ‘The Company’ link at the bottom of the home page… Page not found and it blames ME for using an outdated link! Worse than a copyright statement problem which shows 2008!! Come on M&S – you are better than that.
  • Severn Trent Water: Corporate social reponsibility seemed to stop in 2007 – that’s the last date mentioned on that page – despite the fact it has a page rank of 4 – ie many, many sites are linking to it. What does this say about you?!

All the above are top European companies, who almost certainly employee dozens of people to run their websites. How are you faring?

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Audio messages on your blog – Wagwire

Wagwire is an interesting service that’s been around for a year or so now and is clearly gathering momentum. Everyone uses text comments on blogs, however, howabout allowing people to leave an audio message on your online presence or even on your social networking profile.

Their plugin enables your visitors to leave you audio messages with a click of a button.

Setup an account in a few minutes and following registration, download the code to produce a button for your website. Upload it onto your blog on site and then sit back and wait for the voicemails to flood in.

It looks cool and certainly offers viewers something different, without having to bash away on the keyboard to leave a comment.

Wagwire in action

Wagwire in action

There’s a free trial service – or a subscription service starting from €1/month – so it’s not exactly going to break the bank!

Check it out here.

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