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	<title>Being Smarter &#187; Smart marketing</title>
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	<description>Getting your business noticed</description>
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		<title>Acknowledge room for improvement</title>
		<link>http://www.being-smarter.com/2010/05/acknowledge-room-for-improvement/</link>
		<comments>http://www.being-smarter.com/2010/05/acknowledge-room-for-improvement/#comments</comments>
		<pubDate>Thu, 20 May 2010 08:20:06 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[Smart marketing]]></category>
		<category><![CDATA[being honest]]></category>
		<category><![CDATA[getting noticed in business]]></category>
		<category><![CDATA[room for improvement]]></category>

		<guid isPermaLink="false">http://www.being-smarter.com/?p=1413</guid>
		<description><![CDATA[A great technique for getting your business noticed is to set yourself apart from the pack by BEING HONEST! We all write marketing blurb which stretches the truth from time to time&#8230; How about doing things differently, acknowledge when something isn&#8217;t quite right and tell the world about it? If you have a strong brand [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Big new change from Google</title>
		<link>http://www.being-smarter.com/2010/05/big-new-change-from-google/</link>
		<comments>http://www.being-smarter.com/2010/05/big-new-change-from-google/#comments</comments>
		<pubDate>Wed, 05 May 2010 09:08:30 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[Smart marketing]]></category>
		<category><![CDATA[getting noticed in business]]></category>
		<category><![CDATA[google SERPS]]></category>

		<guid isPermaLink="false">http://www.being-smarter.com/?p=1346</guid>
		<description><![CDATA[With Being Smarter&#8217;s emphasis now on helping businesses to get noticed, this morning sees a big development in the evolution of Google. If you want your business to get noticed, clearly you need to figure out the online game if you&#8217;re not already. My first search this morning showed that Google is slowly rolling out [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Leads and referrals are the lifeblood of a business</title>
		<link>http://www.being-smarter.com/2010/03/leads-and-referrals-are-the-lifeblood-of-a-business/</link>
		<comments>http://www.being-smarter.com/2010/03/leads-and-referrals-are-the-lifeblood-of-a-business/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 20:34:18 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[Smart marketing]]></category>
		<category><![CDATA[business referrals]]></category>
		<category><![CDATA[generating business leads]]></category>

		<guid isPermaLink="false">http://www.being-smarter.com/?p=1253</guid>
		<description><![CDATA[I&#8217;ve come across a few interesting posts and videos lately which I thought would be interesting to bring together. I guarantee you that you can always find a new or different way to win new customers if you think / look hard enough. There&#8217;s some great advice in the links below: Why you aren&#8217;t getting [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>It costs nothing to be creative</title>
		<link>http://www.being-smarter.com/2010/03/it-costs-nothing-to-be-creative/</link>
		<comments>http://www.being-smarter.com/2010/03/it-costs-nothing-to-be-creative/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 13:36:59 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[Smart marketing]]></category>
		<category><![CDATA[being creative]]></category>
		<category><![CDATA[great advertising]]></category>
		<category><![CDATA[marmite]]></category>
		<category><![CDATA[thinking outside the box]]></category>

		<guid isPermaLink="false">http://www.being-smarter.com/?p=1228</guid>
		<description><![CDATA[I don&#8217;t know about you, but I seem to be more attuned than ever to watching how advertisers and marketers are getting their messages across to audiences which are more and more discerning. These audiences are bombarded from the moment they wake to the moment their heads hit the pillow. I wouldn&#8217;t be surprised if [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing plans aren&#8217;t rocket science</title>
		<link>http://www.being-smarter.com/2010/03/marketing-plans-arent-rocket-science/</link>
		<comments>http://www.being-smarter.com/2010/03/marketing-plans-arent-rocket-science/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 21:04:48 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[Being Smarter 1.0]]></category>
		<category><![CDATA[Smart marketing]]></category>
		<category><![CDATA[maria sadler]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[social media manager]]></category>
		<category><![CDATA[targets to prospects]]></category>

		<guid isPermaLink="false">http://www.being-smarter.com/?p=1217</guid>
		<description><![CDATA[We&#8217;re delighted to welcome another guest blogger to the Being Smarter stable. Maria Sadler runs The Small Marketing Company and has set herself up (quite uniquely) as a Social Media manager for people who know they should&#8230; but don&#8217;t have the time. Maria&#8217;s first thoughts for Being Smarter are below&#8230; You don’t need to throw [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to be a better copywriter (without really trying)</title>
		<link>http://www.being-smarter.com/2010/02/how-to-be-a-better-copywriter-without-really-trying/</link>
		<comments>http://www.being-smarter.com/2010/02/how-to-be-a-better-copywriter-without-really-trying/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 10:10:35 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[Smart marketing]]></category>
		<category><![CDATA[Smart productivity]]></category>
		<category><![CDATA[Smart technology]]></category>
		<category><![CDATA[better copywriting]]></category>
		<category><![CDATA[wordy review]]></category>

		<guid isPermaLink="false">http://www.being-smarter.com/?p=1213</guid>
		<description><![CDATA[Copywriting is a skill. A skill which can take years to master. A skill which you perhaps will never master, yet if you run any kind of business, the chances are you have a need to be able to write persuasively, clearly and concisely on a daily basis. Whether it&#8217;s an important internal email, an [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>A blog book tour &#8211; thinking outside the box</title>
		<link>http://www.being-smarter.com/2010/01/a-blog-book-tour-thinking-outside-the-box/</link>
		<comments>http://www.being-smarter.com/2010/01/a-blog-book-tour-thinking-outside-the-box/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 05:00:09 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[Smart marketing]]></category>
		<category><![CDATA[Smart technology]]></category>
		<category><![CDATA[blog book tour]]></category>
		<category><![CDATA[karl kapp]]></category>

		<guid isPermaLink="false">http://www.being-smarter.com/?p=1197</guid>
		<description><![CDATA[As regular readers to the Being Smarter website will know, we like to feature new ways of doing things. Innovation is so key in business and today, we&#8217;re delighted to be participating in an innovation called a blog book tour which fuses social media, brilliant segmenting of a marketplace and win-win for the book authors [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
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		<title>365 ways to get visitors to your website</title>
		<link>http://www.being-smarter.com/2010/01/365-ways-to-get-visitors-to-your-website/</link>
		<comments>http://www.being-smarter.com/2010/01/365-ways-to-get-visitors-to-your-website/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 07:24:42 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[Smart marketing]]></category>
		<category><![CDATA[Smart technology]]></category>
		<category><![CDATA[getting website visitors]]></category>
		<category><![CDATA[how to promote your website]]></category>
		<category><![CDATA[web traffic]]></category>

		<guid isPermaLink="false">http://www.being-smarter.com/?p=1164</guid>
		<description><![CDATA[OK, so there are hundreds of sites, all claiming to be expert in getting website visitors and we we&#8217;re not pretending to be specialists, however we do have over 30 sites, all receiving traffic, some more than others and have been in the game for a couple of years now, which isn&#8217;t that long, but [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 ways not to do business in 2010</title>
		<link>http://www.being-smarter.com/2010/01/10-ways-not-to-do-business-in-2010/</link>
		<comments>http://www.being-smarter.com/2010/01/10-ways-not-to-do-business-in-2010/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 00:13:15 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[Being Smarter 1.0]]></category>
		<category><![CDATA[Smart finance]]></category>
		<category><![CDATA[Smart leadership]]></category>
		<category><![CDATA[Smart marketing]]></category>
		<category><![CDATA[Smart productivity]]></category>
		<category><![CDATA[Smart technology]]></category>
		<category><![CDATA[business in 2010]]></category>
		<category><![CDATA[ed dale]]></category>

		<guid isPermaLink="false">http://www.being-smarter.com/?p=946</guid>
		<description><![CDATA[Day #2 of our series... Ed did four separate sessions on a topic which I am calling "How to do business in 2010"... he had a different title, but my take on it was simple - it was a message to all corporate management... to all the folks who've sadly been made redundant recently from that world... and to all smaller businesses who are paralysed by indecision.]]></description>
		<wfw:commentRss>http://www.being-smarter.com/2010/01/10-ways-not-to-do-business-in-2010/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>Guest post: Do you challenge the status quo?</title>
		<link>http://www.being-smarter.com/2009/12/guest-post-do-you-challenge-the-status-quo/</link>
		<comments>http://www.being-smarter.com/2009/12/guest-post-do-you-challenge-the-status-quo/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 08:33:21 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[Being Smarter 1.0]]></category>
		<category><![CDATA[Smart guests]]></category>
		<category><![CDATA[Smart leadership]]></category>
		<category><![CDATA[Smart marketing]]></category>
		<category><![CDATA[challenge the status quo]]></category>
		<category><![CDATA[what is a strong brand]]></category>

		<guid isPermaLink="false">http://www.being-smarter.com/?p=1023</guid>
		<description><![CDATA[More provoking thoughts from Ian Mash... How many of us get up to do a full day's work, and then conform to the expected norm? Most of us I suspect, but the key to competitive advantage is to continuously challenge the norm, continuously challenge the status quo.]]></description>
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		<slash:comments>0</slash:comments>
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