Business and having fun don’t mix. Or do they?

I’ve been toying with this phrase for a while now and Chris Brogan provided the inspiration behind this post, after I saw the video below on his site today.

Some questions for you…

  • When was the last time you leapt out of bed in the morning?
  • When was the last time you had a night out with your team or your clients?
  • When was the last time you lol-ed in the office (laughed out loud ;-) )
  • When were you last inspired during a day at work?
  • When did you last learn something new?

If the answer to all of those questions is something along the lines of “I can’t remember”, then I’d suggest this Monday morning you take a good look at the situation you’re in. You could be in the same situation in 5 years time or 10 years time, and you won’t thank yourself.

Business can be fun. If you’re not passionate about what you’re doing, then of course it won’t be. If it’s not fun, then you won’t be doing your best work. If you’re not doing your best work, then… quite frankly, what’s the point? Sure you’ve got bills to pay and sure, not every day can be a bowl of cherries, but if your trend graph is point downwards, take action today…

Some inspiration for you below… take 5 minutes out and have fun.

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How to make a client smile with a client satisfaction survey

Most people recoil when hearing the words client satisfaction survey, normally with good reason as someone waves a clipboard at them or sends them an impossibly long web form or document. Even worse – they probably only do this once a year?!

Let’s get smarter – it really shouldn’t be like this. Annual surveys are a waste of time (damage is already done) and customers don’t like filling in forms – so let’s make it easy for them.

I used to work for an agency which got it right.

Every two weeks, they’d send an email to their principle clients, each working on projects at that time. On the email was a simple traffic light scheme. They were simply asked to click the relevant button:

Purple - I’d like to award a gold star to my account team.
Action taken – Account team rewarded.

Green - Things are going OK – we love you guys.
Action taken – greens noted and recorded.

Amber - I’m a bit concerned we’re off track.
Action taken
– immediate call to client from account director to find out where concerns are.

Red - I’m really unhappy with progress.
Action taken
- lights and sirens would go off, cries of “I’ve got a red one” would be heard across the office. Within hours of receipt, the MD would call the client personally to figure out what was wrong and to put a plan in place for resolution.

This was such an excellent way of working – you catch clients before they walk off in a huff and stop paying bills, you reward account teams for great work and you can very simply analyse trends across the business.

Why not try it today?! (oh and please get rid of the giant forms too!)

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Guest post: Take it as a compliment when people poach your staff

Ian Mash of Yeoman Consulting helps us to continue the theme of ‘practical ways to help your business life” by sharing some of his experiences of working at the coalface as a senior manager in one of the UK’s largest companies – BT.

Most businesses are people businesses in some shape or form. You rely on both the skill and intelligence of your staff in any given situation to keep the wheels rolling on the right track. That isn’t to say that those skills can’t be improved though…

It’s a part of any manager’s role to work with his or her people, giving them regular constructive feedback and helping to improve skill gaps. No end of year appraisal should be a surprise to the appraisee. These days there are lots of ways to address skill gaps from the traditional face to face course, through management books to the more modern and innovative online courses like The 8.45 Club. (unprompted – Ed).

Over the years I have only ever had one person push back about learning or improving skills, and that person was almost terminally self critical and lacking in confidence. Over time we addressed this by discussion and their attendance on a course on self perception. Later this manager was able to run and successfully manage a team of 40 disparate staff. The comment was made to me by the manager that they were now doing things that they never thought they would be capable of. It’s great to see this happen.

An important point from my perspective is that this isn’t about finding a course and putting the person on it. You can help to define the skills gap, but they need to take the action to select and get on the course. I hate it when the trainer goes around the room asking why people are there and someone says ‘my boss sent me’. Its not a good start and frequently those people just don’t get as much out of the training.

When you have a high performing team, you’ll know not just from the quality of the output but also from the fact that your colleagues keep poaching your people ‘because they’re so good’. It’s frustrating perhaps, but there is really no bigger compliment.

Ian Mash will be back with more pearls of wisdom in the next couple of weeks and can be contacted on +44 7860 621976 and via email at ian dot mash1 at btinternet.com

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Managing knowledge: RSS is the most powerful free tool in business today

I only discovered RSS about 18 months ago and I don’t think it’s too much of an exaggeration to say that it has changed my (business) life. It is an enabler… it makes you smarter… and it helps you in managing knowledge - giving you an edge over your competitors and colleagues.

I naturally spend part of my day sending people information I think might be relevant to them – to help them in their jobs. To make them look good… to even make them money because of the usefulness of that information. I suspect many of my friends and colleagues think I sit there all day researching for them. I don’t. I let the Internet do the hard work for me…. I then sit back and watch.

RSS… Google Alerts… Google Reader. Three technological terms that if you don’t understand in business today then you are most definitely at a disadvantage.

You’ve seen the RSS icon a thousand times haven’t you? A million times maybe… have you ever thought to click it? to investigate what it might do? Possibly not.

Make a resolution today to get to grips with RSS… get to grips with Google Alerts and Google Reader. Then tell us below how amazed you are.

Intrigued?

The secrets of Managing knowledge are here… click the video to see the first session completely free.

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5 ways to recruit smarter

My wife is recruiting like crazy at the moment and I feel her pain… she works for a large corporate and the red tape around the recruitment process is a total nightmare. Of course it has to be done fairly and correctly, but it got me thinking that there must be a better way.

We’ve compiled a top 5 thoughts on how to recruit smarter. If you would like to add to the list – feel free below.

1) Is it time to ditch interviews?

How much can you really tell about someone in an hour’s interview? What if they interview badly and are plain nervous? What if they turn up 10 mins late because of a traffic jam, but interview really well? You then face a big dilemma.

As ever the marvellous Seth Goddin has some thoughts on this subject. I wholeheartedly agree with his approach, because I’ve done it!

2) Look online – but not the way you think

There are a number of fascinating stories around how people have been proactive online to secure their next dream role – so why not take advantage of the creativity which is out there and go search them out. Assuming you are looking for a dynamic, innovative, creative think outside of the box type of person, reach for the Google button. BUT whatever you do – don’t go near a jobsite. Instead use some of the keywords you associate with the job and see who crops up.

One of the fascinating stories we’ve found is Steve Chazin. He was made redundant from Apple, having spent nearly 10 years there. Instead of following the traditional path, Steve started a blog and wrote the e-book, Marketing Apple. He now does his dream consulting job, all because people found him as opposed to him finding them.

3) Generation Y – know your audience

Recruiting is a two way process – your candidate needs to actually like the look of your business and want to work there. Think about that as they sit across the table from you (assuming 1 doesn’t apply). Generation Y expects a lot. They want to know that your business is forward thinking. They want to know there’s opportunity. Most importantly they need to know they are going to like YOU. So sell yourself during the interview process. It’s like buying a house – ask yourself how gutted you would be if you lost that person to the competition.

The excellent folks at Tomorrow Today talk about this a lot. Here they talk about the war for talent.

4) Think about the cost of recruitment

Not something you necessarily think about, however if Microsoft can reduce their recruitment costs – you can too.

5) References

Be very sceptical of anyone who can’t provide a reference with a phone number. Where policy allows, ALWAYS call a reference before any offer of employment is made. It’s amazing the number of people who a) don’t bother and b) rely on written references. In 1 minute we’ve just found a dozen sites offering fake references, which we’re certainly not going to link to here!

Have a list of questions in advance and CALL at least one person. Doing that will be far more enlightening than requesting three written ones.

BONUS POINT

If you come across someone during the recruitment phase who clearly needs advice on how to come across at interview. Be a good citizen and point them at this Selling Yourself resource.

Happy recruiting.

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Student Gems review

We first came across Studentgems.com courtesy of The Pitch – an excellent competition run by Sift Media in a Dragon’s Den style. Thanks to their comprehensive Twitter coverage we took a look at their site and what they had to offer – and it’s absolutely on the money as a broker between students, keen to learn and gain experience, and small and big business, keen to keep costs low and have a flexible labour force.

Win-win is always a good starting point for any business and they certainly achieve that alongside great PR coverage on The Guardian, BBC and Observer websites.

In a nutshell, if you are a business looking for specific local skills, you register on the site and advertise those skills. If you are a student with those skills, and have registered, the site will do the brokering – you search or people find you, negotiate a fee and the site takes a small subscription fee.

Joanna Ward is the founder of the site and can be followed here on Twitter.

Think flexible – think creative – do you really need another full time person, or would a relatively cheap flexible resource be a better approach? Studentgems may be the answer for you.

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