Being Smarter channel: Get noticed – marketing tips

Examples of simplicity in business

Simplicity is so hard. I spend hours convincing clients that less is more. Videos need to be shorter not longer. Corporate messages need to be one sentence, not one paragraph. It’s not about how much detail you can add, it’s about how much you can take away. Thermomostats can be made simpler… who’d have thought […]

Get noticed - marketing tips, Inspiring stories Read more

The best sales tool I've ever seen

It doesn’t how much you dress up your product literature, your sales patter, your claims of brilliance… actually, there’s only one thing that truly matters to a prospect… and that is whether someone else has bought from you before. Once a prospect has turned into a customer – testimonials pale into insignificance, compared to your […]

Get noticed - marketing tips Read more

How to set up a toll free number for your website

When it comes to technology – the answer to “Can you do this…?” is always yes – it’s simply a case of how long or how much. It’s only Tuesday and I’ve had an amazing week when it comes to technology research. I will save some of my research for another day – but today […]

Get noticed - marketing tips, Get tech savvy Read more

Philippe Dubost interview – how to get 1 million web visits in 8 days

Chances are you’ve possibly heard of Philippe Dubost. A couple of weeks ago, he was taking the Internet by storm, pretty much from nowhere. Philippe was looking for a job, was sick of having to fire off his CV and be another ‘number’ on someone’s desk, and so he decided to go about things differently… […]

Read more

One of the best questions to ask your clients

I love working with smart people. It’s inspiring. I’m working with someone at the moment who gets selling. He gets how to get inside buyers’ heads and he gets the concept of talking a buyer’s language and really – I mean – really figuring out what they are looking for in a service. Adrian Evans […]

Read more

Do one thing, and do it well

Last Wednesday night was pretty special. My wife and I headed up to London, on a school night, children kindly looked after, to attend a rather emotional awards ceremony. After the ceremony, to say we needed food would be an understatement and we were fortunate enough to stumble across a very nice looking restaurant, just […]

Read more

How to create product screenshots without Photoshop

The product screenshot you see in this post has been generated without Photoshop or any other form of image manipulation software. It was also produced in approximately 15 seconds! In the video below, I show you how to do it, including how to take a screenshot from your iPhone or iPad, if you’ve always wondered […]

Read more

If you don't ask, you don't get

How to ask good questions… My dad has taught me from an early age that if you don’t ask, you don’t get. Asking a client for the deal, asking a partner for a better deal or asking brave questions to a prospect normally yield interesting and unexpected results. Sadly most people start with the premise that […]

Read more

10 tips for awesome screen capture videos

A great way to get your message (and personality) across Screen cams / screencaptures / screenflows are all around us. People are all too keen on YouTube to show us the latest and greatest software, however in far too many cases, where people just aren’t familiar with producing videos, they’re more likely to default to […]

Read more

Alternatives to PowerPoint

Before I start, I’ve nothing against the software, nor the producer of it. The issue I have is how it’s used, and how it’s taken over our lives. I’ve spent the last 10 years helping people deliver their messages to internal and external audiences – so I guess you could say I’ve seen and experienced […]

Read more