Ban PowerPoint for a day in your business and see what happens Before I start, I’ve nothing against the software, nor the producer of it. The issue I have is how it’s used, and how it’s taken over our lives. I’ve spent the last 10 years helping people deliver their messages to internal and external [...]
How to conduct an interview like a pro
Testimonials are an essential part of your sales strategy This week I’ve conducted interviews on behalf of one of my clients with three of their customers in Stuttgart, Brussels and Barcelona. Today I do an interview in Colorado and next week I will conducting around 25 different interviews on a temporary green screen studio we [...]
The best present ever?
An unusual post today and totally off topic really – variety however is of course the spice of life. With Christmas coming up and as the inevitable nightmare of what to buy for loved ones rears its ugly head, I thought I’d offer a suggestion. It requires some effort (like all the best presents) and [...]
The perfect consultant’s office setup
Everything becomes so much easier when you’re organised. I’ve always loved my office – because, well… it’s mine. I can have it set up however I want – no one can tell me what I can and cannot do and like all the best things in life, it’s evolved over time. Part of the evolution [...]
10 tips for awesome screen capture videos
A great way to get your message (and personality) across Screen cams / screencaptures / screenflows are all around us. People are all too keen on YouTube to show us the latest and greatest software, however in far too many cases, where people just aren’t familiar with producing videos, they’re more likely to default to [...]
What happens if you publish content and react in real time
The results of a fascinating experiment I’ve been publishing content online for 3 years now – regularly. This blog is starting to prove popular, but I guess a lot of my publishing has been through training video production for and on behalf of other clients. It’s more recently I’ve started to produce video for my [...]
Does your website have a personality, like these ones?
People buy from people Clients don’t buy ‘companies’, they buy people and as a rule, clients don’t buy dull, boring people. In the first instance, a new client will always buy into a company website first – who doesn’t check someone out first before interacting with them? So, why is it that companies big and [...]
Personalized URL marketing really works
Want to get your business noticed? Read on… For the last 8 years I’ve been using a technique inside my businesses to get noticed and win new business from both completely cold approaches as well as with referrals. In the last week my success rate has been amazing and I thought it was worth sharing. [...]
Did you know the Outlook 2010 screenshot tool existed?!
A handy hint for you today – and something I’ve only just discovered which I wanted to share. If you use Outlook 2010, it’s easy to assume everything is just the same as Outlook 2007 and before. It’s human nature not to dig too deep and find out what’s new. Well this feature is new [...]