One of the best questions to ask your clients

I love working with smart people. It’s inspiring.

I’m working with someone at the moment who gets selling. He gets how to get inside buyers’ heads and he gets the concept of talking a buyer’s language and really – I mean – really figuring out what they are looking for in a service.

Adrian Evans is an author, headhunter and career coach and we’re in the middle of building something rather awesome for one of his clients. I know it’s awesome, because it’s going to be solving their problems and is really giving them something which they don’t have today which will move them forwards as a business.

How do I know all of this? Because he has asked just the right question before we even started.

“How will you judge this?”

So simple, yet genius.

He has got his client to lay out to him their success criteria, how they will feel when it’s right, how their senior management will react to something and what they’re expecting from a deliverable in one simple question.

I love it and I will be using it myself in the days and weeks to come.

The screenshot by the way is taken from the ‘thing’ we’re developing (logo blurred). That studio isn’t real by the way – it’s all done using the magic of greenscreen. You’ll find out more here.

Get noticed - marketing tips, Get organised

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