Do one thing, and do it well

Last Wednesday night was pretty special. My wife and I headed up to London, on a school night, children kindly looked after, to attend a rather emotional awards ceremony.

After the ceremony, to say we needed food would be an understatement and we were fortunate enough to stumble across a very nice looking restaurant, just round from Farringdon station in Central London. It’s called Byron Hamburgers.

Until that point, we’d never heard of it, yet it turns out to be a rather successful chain of restaurants, and from what I can see is only available in rather well to do (Kings Road, Oxford, Putney) places. And why not – I think it’s to do with knowing your market.

I absolutely loved this place. It looked stunning, the staff were great and the food was excellent. It also turned out to be their very first night of opening – 2 nights before their official opening night on the Friday. We lucked out in a big way – we were presented the bill and the food was free. That was a surprise – and I’d hereby love to thank the Byron team for that unexpected and rather wonderful surprise, but that’s not the reason I’m writing this post.

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The reason I’m writing it is because of the final reason I loved the place.

The marketing.

Like all the best things in life – it was simple and straightforward:

“Do one thing and do it well.”

Possibly my single biggest challenge in life.

If they had said, “Put your eggs in multiple baskets and spread yourself so thin it hurts”, I wouldn’t have written this post, instead I would have smiled and barely noticed it – because it would have been a little too close to the truth for comfort.

Instead, it resonated somewhat.

Byron Hamburgers have grown from zero to 29 restaurants in 5 years.

How have they done it? By focusing on one thing, and doing it well.

I’m going to start taking a leaf out of their book. It won’t be easy – but I have a plan.

Do you?

PS Their video is rather awesome too – check it out below.

Byron_film from Byron Hamburgers on Vimeo.

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