“What’s not going to change over the next 10 years?”
A simple but ‘makes you think’ Jeff Bezos quote.
When you’re setting out in business as a consultant or coach – ask this question. Has what you’re about to embark on got longevity? Sure it’s likely to change – but are the fundamentals here to stay?
People will still be drinking beer in 10 years, but their tastes might change. People will still need help selling their products, but the audiences and techniques will change. Will people still need to be trained on a specific piece of software though?
Invest in opportunities that’ll pay off over a long time. Rarely is the ‘quick buck’ the right answer.
Click here to download the A4 pinboard poster.
Original photograph and words by Mark Copeman