We’ve been using it for ages with our Personalized URL service Targets to Prospects, for a couple of years for ourselves and for clients, however it seems personalised video is starting to go mainstream as technology improves and people realise that shouting louder isn’t the answer to getting attention.
Getting the attention of a target is never easy and is becoming increasingly difficult as inboxes become more crammed. It’s therefore time to get smarter and talk to your targets as individuals.
Personalised video is a great technique.
Ford are starting to do it…
Hat tip to @kkapp for sending me this one!
Santa’s starting to do it… with the Portable North Pole returning this year and it’s simply stunning (try it if you have kids – pleeeeeease!)
The Swedish dept of Transport produced an amazing viral video viewed over 45 million times – where you upload your image and ‘appear’ in their advert. Sadly it’s been taken down, but there’s an example below… be inspired!
And we’re doing it for our clients too… using PURL marketing (personalized URLs and personalised video)
Watch out for a personalised video coming to you soon – oh and talk to us, if you’d like to explore it for your clients…
