The Being Smarter team is pretty excited at the moment. With our various ventures all swimming along nicely, we’ve decided now is the right time to dip our toe in the water of the web applications world. We’ve been asked whether we’d like to build an online service which we believe will be a real winner.
There are many ways of building a new online web business. One of them is to get funding, staff up, spend months developing, launch, figure out how to monetize, always be in beta and close the service after a year because you couldn’t make money.
OR you can do it the smart way. We’ve decided to do it the smart way and are going to use the amazing Getting Real as our guide to doing it. If you’ve not heard of the book – check out the 37 Signals web business. It’s the results of their first few years in business and we think it’s going to be invaluable to us.
As we like to do things differently, we thought it would be helpful to others as well as ourselves (when we write the book in a few years time) to document our experiences as we go from first meeting to launch and beyond.
Play Big Brother and watch our new business develop in our online diary www.watchusgettingreal.com
Please do forward this on!
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Mark, I have to hand it to you for getting real so publicly. My company has been doing it internally. My first reaction to http://www.watchusgettingreal.com was to feel a little fear. But then I realized, the only way to get real is to do it publicly. If you are getting real it will be obvious. And if you are not getting real it will be obvious. There’s no point in hiding. Power to you. I will be watching.
Thanks for taking the time to write Kenneth – 37 Signals really inspired me – I wanted to hopefully inspire others by showing how to build a business simply. Complication is the root of most problems in business. There has to be a better way. Hopefully we can show this over the coming weeks… Look forward to your continued thoughts.