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	<title>Being Smarter &#187; Advice is for listening to, but not necessarily taking</title>
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		<title>Advice is for listening to, but not necessarily taking</title>
		<link>http://www.being-smarter.com/2009/11/advice-is-for-listening-to-but-not-necessarily-taking/</link>
		<comments>http://www.being-smarter.com/2009/11/advice-is-for-listening-to-but-not-necessarily-taking/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 08:44:13 +0000</pubDate>
		<dc:creator>markcopeman</dc:creator>
				<category><![CDATA[Being Smarter 1.0]]></category>
		<category><![CDATA[Smart guests]]></category>
		<category><![CDATA[Smart leadership]]></category>
		<category><![CDATA[ian mash]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[taking advice]]></category>

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		<description><![CDATA[Given the cost of new product development and the cost of failure if you don’t get it right, a little time and effort at the front end using proper customer segmentation and needs analysis will save a lot of red faces later on. It’s our job as management or marketing professionals to do this spadework up front.  It doesn’t have to be rocket science.]]></description>
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