I was fortunate enough to spend a year with an excellent B2B marketing agency, called The Marketing Practice. These are folks who are on top of their game in the IT B2B marketing space. In fact, there’s no better agency for that niche in my opinion. Why? Because they get it. They spend their time immersed in the IT sector and so talk the right language. They recruit people from the IT sector and they research the customers buying in the IT sector.

If your fortunate enough to be invited to one of their S&M forums (that’s sales and marketing to you) then you’ll get insight from IT customers in bucket loads. If you aren’t so fortunate – it doesn’t matter, because they summarise the event after it’s happened.

On Lindsay Willott’s Continuous Customer Capture blog, you’ll find the presentations given, as well as links to the research behind the event.

Spend 5 mins looking through it – you will learn something I promise!

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