There’s a fascinating blog post by a company called Think Eye Tracking which compares eye tracking studies between users of Google between 2005 and 2008.
It raises the question over keyword popularity – and do you really need to be at number 1 in Google to clicked on by the majority of users. Certainly user habits have changed over the last three years, according to this study. I suspect this is because we have all become more familiar with the interface and with the way it displays results.
You can read it in full here.
Agree with this, and think that people underestimate the amount of “pull” marketing that is needed to supplement a traditional push campaign now.