Examples of simplicity in business

Jun 13, 2013 No Comments by

Simplicity is so hard. I spend hours convincing clients that less is more. Videos need to be shorter not longer. Corporate messages need to be one sentence, not one paragraph. It’s not about how much detail you can add, it’s about how much you can take away. Thermomostats can be made simpler… who’d have thought […]

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The best sales tool I’ve ever seen

Jun 04, 2013 No Comments by

It doesn’t how much you dress up your product literature, your sales patter, your claims of brilliance… actually, there’s only one thing that truly matters to a prospect… and that is whether someone else has bought from you before. Once a prospect has turned into a customer – testimonials pale into insignificance, compared to your […]

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Why I say “It’s not a rehearsal”

May 08, 2013 No Comments by

I was invited to a conference in New York this coming weekend, which is a lovely thing – however just not practical for me at this moment… The conference is the first of its kind dedicated to patients and doctors dealing with a disease I’m rather close to – something called Hairy Cell Leukaemia. Because […]

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How to set up a toll free number for your website

Apr 16, 2013 No Comments

When it comes to technology – the answer to “Can you do this…?” is always yes – it’s simply a case of how long or how much. It’s only Tuesday and I’ve had an amazing week when it comes to technology research. I will save some of my research for another day – but today […]

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17 things I’ve learnt between Christmas and Easter 2013

Mar 27, 2013 No Comments

Since 7th January 2013 when I started back at work after Christmas, a LOT has happened. Not all of it good, but mostly. I’ve learnt, rediscovered and been reminded of a lot of things. 79 days is a very long time in business these days – at a guess I’d reckon it’s the equivalent of […]

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The inspirational pinboard #8 – Walt Disney

Mar 25, 2013 No Comments

“The way to get started is to quit talking, and get doing.” An inspirational Walt Disney quote. It’s so easy to talk about ‘doing’ stuff. We all do it. Ideas are easy, talk is cheap. Execution, discipline and focus is what sets out the men from the boys. There is a balance – ‘talk’ is […]

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It’s OK to stay small

Mar 19, 2013 No Comments

Last week, I arranged a few drinks with some friends. In a brewery. Yes, we went to the absolute source of the beer and tasted it, whilst new batches were being fermented all around us. Of course, it was a great night – we learnt a huge amount about how to make beer, agreed and […]

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How I earned £300 cashback in 6 months (without trying)

Mar 07, 2013 No Comments

[For UK readers only.] I buy a lot of ‘stuff’ online, mainly because it’s a) cheaper and b) saves me time and c) why leave the house when I don’t have to?! I have huge sympathy for the UK High St, however, as I’m often told, business is business. About a year ago I was […]

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Philippe Dubost interview – how to get 1 million web visits in 8 days

Mar 05, 2013 No Comments

Chances are you’ve possibly heard of Philippe Dubost. A couple of weeks ago, he was taking the Internet by storm, pretty much from nowhere. Philippe was looking for a job, was sick of having to fire off his CV and be another ‘number’ on someone’s desk, and so he decided to go about things differently… […]

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Stop worrying about what other people might think

Feb 25, 2013 No Comments

A colleague of mine, Ian Brodie, writes a good email story. I’d thoroughly recommend checking him out. He sent an email out late last week telling a story which really hit home. I care passionately about what people think about me and the things I’m associated with, and I don’t think there’s anything wrong with […]

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One of the best questions to ask your clients

Feb 21, 2013 No Comments

I love working with smart people. It’s inspiring. I’m working with someone at the moment who gets selling. He gets how to get inside buyers’ heads and he gets the concept of talking a buyer’s language and really – I mean – really figuring out what they are looking for in a service. Adrian Evans […]

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